It has been mentioned earlier that the most successful exporting companies are those where international business lies at the heart of the organisation’s culture and strategy. An award-winning UK children’s start-up of recent years began with that outlook, and export has made a large contribution to their steep growth-curves and overall success. In such companies the international potential of a book is assessed as a core element in the publishing decision, and certain titles are acquired for their export opportunity alone. 

Some publishing editors display this tendency more than others, and long-term creative alliances have been formed between such editors and their international departments. They are well worth cultivating.