Welcome to the Publishers Association’s Guide to Export. A resource for publishers to assist them get started on the business of exporting their books round the world, or to help improve their approach and performance.
We hope it will help in navigating markets all over the world, proving to be a useful resource for publishers starting on their export journey or further developing their export strategy.
Our thanks to the Department for International Trade, who have helped fund this project.
Section 2: Gearing up for Export
Making a plan
Options for Market Access
Publishing for Export
Versioning
Logistics, Supply and Credit Management
The relationship of selling rights to exporting a publisher’s own editions
A note on Copyright
Section 3: Selling in the international book industry
The selling context
Conducting the meetings
Epilogue
Section 4: Appointing and managing agents and distributors
Agency types
Distributors
Drawing up a contract
Steps to be taken once an agent or distributor is hired
Getting the most out of an agent or distributor
Addressing and resolving problems with agents and distributors
International sales agency checklist
Section 5: Selling Digital Products
Section 6: Sales and marketing materials and marketing activity
Sales materials for sales people and customers
Marketing
Literary festivals
New marketing opportunities in the digital age
Section 7: Distribution
Key relationships
Section 8: Money Matters
Budgeting for income
Budgeting for costs
Credit management
Appendix A: Export Agents
World
Europe
India
Pakistan
South East Asia
East Asia
Middle East
Caribbean & Latin America
South Africa
Sub Saharan Africa
Appendix B: Export distributors in major English language markets
World
USA
Australia & New Zealand
South Africa
African Sub-Continent
South East Asia
International Publishers
Appendix C: Exporting booksellers, library suppliers and wholesalers
Appendix D: Useful resources for market information
Appendix E: An export start-up case study
Appendix F: Department for International Trade (DIT), support opportunities
Appendix G: Major international book fairs
Appendix H: Freight forwarders
Appendix I: Useful UK contacts
Appendix J: International and regional book industry associations