It is right that a section such as this, containing detailed practical advice and information, should conclude with something more contextual: something about why those who have over the years been engaged in selling books, journals and digital products round the world have enjoyed their jobs so much. The international relationships formed in the course of this work often prove very durable, and while a core of professional detachment must always be maintained regarding mutual business, many do become long friendships which sustain the business through good and less good times. Those engaged in such selling, along with their customers, associates and partners overseas, have found a strong, abiding and enriching sense of community, reinforced by a shared conviction of the cultural and educational importance of what they do and of the high standard to which they do it.