Jo Lusby is the co-founder of Pixie B, a consultancy and agency specialising in China’s publishing, film, television, and the creative sector.  Based in Hong Kong, Pixie B represents individuals, businesses, and trade bodies seeking to build businesses, improve strategy, secure finance, find partners, and make deals. Clients include BBC Studios, Pottermore and The Blair Partnership, The Financial Times, Macmillan Publishers, The Publishers Association, London Book Fair, and others. A fluent Mandarin speaker and veteran of China’s publishing sector, Jo was previously the head of North Asia for the world’s largest consumer book publisher, Penguin Random House (2005-2017), where she established market-leading and award-winning local operations in China, South Korea, and Hong Kong. Join this roundtable discussion to hear about:

  • the latest trends in China’s entertainment industry
  • the opportunities and challenges unique to the Chinese market
  • key factors required to maximise the impact of entertainment IP in the Chinese market


When: October 1st 2019, 9:00AM to 11:00AM
Location: China Britain Business Council, 3rd Floor, Portland House, Bressenden Place, London SW1E 5BH
Cost: Free for members, £36 for non-members

Find out more about the roundtable here.